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Rajagopal ( 1957-),

Transgenerational marketing : evolution, expansion, and experience Rajagopal - 1 online resource (312 pages)

Includes bibliographical references and index

ISBN: 3030339262

Subjects--Topical Terms:
Marketing
Innovation/Technology Management
Emerging Markets/Globalization

Index Terms--Genre/Form:
Electronic books

LC Class. No.: HD45 / .R35 2020 EB

Dewey Class. No.: 658.8