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Pegan, Giovanna,

International marketing strategy : the country of origin effect on decision-making in practice Giovanna Pegan, Donata Vianelli, Patrizia de Luca - 1 online resource (195 pages) - International Series in Advanced Management Studies .

ISBN: 3030335887

Subjects--Topical Terms:
Marketing---Management
Marketing---Decision making

Index Terms--Genre/Form:
Electronic books

LC Class. No.: HF5415.13 / .P44 2020 EB

Dewey Class. No.: 658.8