Vista normal Vista MARC Vista ISBD

Igelbrink, Jörg,

Perceived brand localness : an empirical study of the German fashion market Jörg Igelbrink - 1 online resource (338 pages) - Business analytics .

Includes bibliographical references

ISBN: 3658287675

Subjects--Topical Terms:
Branding (Marketing)

Index Terms--Genre/Form:
Electronic books

LC Class. No.: HD59.2 / .I34 2020 EB

Dewey Class. No.: 658.827