Channel strategies and marketing mix in a connected world
Channel strategies and marketing mix in a connected world
Saibal Ray, Shuya Yin, editors
- 1 online resource (290 pages)
- Springer Series in Supply Chain Management Volume 9 .
3030317331
Marketing
Operations research
Decision making
Electronic books
HD9715 / .C43 2020 EB
658.8
3030317331
Marketing
Operations research
Decision making
Electronic books
HD9715 / .C43 2020 EB
658.8