Vista normal Vista MARC Vista ISBD

Advances in digital marketing and eCommerce : First International Conference, 2020 Francisco J. Martínez-López, Steven D'Alessandro editors - 1 online resource (ix, 220 pages) illustrations - Springer Proceedings in Business and Economics .

Includes bibliographical references and index

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more

ISBN: 3030475956

Subjects--Topical Terms:
Electronic commerce---Congresses
Marketing
Information technology
Business---Data processing

Index Terms--Genre/Form:
Electronic books

LC Class. No.: HF5548.32 / .A38 2020 EB

Dewey Class. No.: 658.872