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Scarpi, Daniele,

Hedonism, utilitarianism, and consumer behavior : exploring the consequences of customer orientation Daniele Scarpi - 1 online resource (xxi, 192 pages) illustrations - Palgrave pivot .

Includes bibliographical references and index

ISBN: 3030438767

Subjects--Topical Terms:
Customer relations

Index Terms--Genre/Form:
Electronic books

LC Class. No.: HF5415.5 / .S33 2020 EB

Dewey Class. No.: 658.812