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Havard, Cody T.,

Rivalry in sport : understanding fan behavior and organizations Cody T. Havard - 1 online resource (xix, 123 pages : illustrations) - Palgrave pivot .

This book focuses on how rivalry influences fan perceptions and behaviors, the role of organizations to responsibly promote rivalries, and discusses how to decrease negative and group-member deviance surrounding sport rivalry

ISBN: 3030474550

Subjects--Topical Terms:
Sports spectators, Psychology
Sports rivalries
Sports spectators

LC Class. No.: GV706.34 / .H38 2020 EB