Strategic Equity Partnerships in Professional Football : Evidence on Stakeholder Attitudes for the Case of the German Bundesliga
Duffner, Tobias
Strategic Equity Partnerships in Professional Football : Evidence on Stakeholder Attitudes for the Case of the German Bundesliga by Tobias Duffner - 1st ed - Wiesbaden Springer Fachmedien Wiesbaden 2020 - 1 recurso en línea (XXVIII, 353 p.) - Springer eBooks Event- und Impaktforschung .
Introduction -- Research Gaps and Research Questions -- Theoretical Framework - General Partnership Literature -- Strategic Equity Partnerships in the Football Business -- Research Design -- Empirical Findings and Discussion -- Management Implications and Recommendations -- Research Summary
The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action
Forma de acceso: World Wide Web
9783658313012
Management.
GV959 / .D84 2020 EB
650
Strategic Equity Partnerships in Professional Football : Evidence on Stakeholder Attitudes for the Case of the German Bundesliga by Tobias Duffner - 1st ed - Wiesbaden Springer Fachmedien Wiesbaden 2020 - 1 recurso en línea (XXVIII, 353 p.) - Springer eBooks Event- und Impaktforschung .
Introduction -- Research Gaps and Research Questions -- Theoretical Framework - General Partnership Literature -- Strategic Equity Partnerships in the Football Business -- Research Design -- Empirical Findings and Discussion -- Management Implications and Recommendations -- Research Summary
The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action
Forma de acceso: World Wide Web
9783658313012
Management.
GV959 / .D84 2020 EB
650