Business model generation :

Osterwalder, Alexander.

Business model generation : a handbook for visionaries, game changers, and challengers written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries. - Hoboken, NJ Wiley c2010. - 278 páginas ilustraciones (algunas en color) 19 x 24 cm

Includes bibliographical references.

9780470876411 (pbk. : alk. paper)


Business planning.
New business enterprises.
Strategic planning.
Business planning.
New business enterprises.
Strategic planning.
Innovationsmanagement.

HD30.28 / .O778 2010

658.4/012