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Johnson, Gerry

Fundamentals of strategy Gerry Johnson, Lancaster University Management School Richard Whittington, Sad Business School, University of Oxford, Kevan Scholes, Sheffield Business School, Duncan Angwin, Oxford Brookes University, Patrick Regnar, Stockholm School of Economics. - páginas cm

About fundamentals of strategy -- Getting the most from fundamentals of strategy -- Guided tour -- Introducing strategy -- The environment -- Strategic capabilities -- Strategic purpose -- Business strategy -- Corporate strategy and diversification -- International strategy -- Innovation strategies -- Mergers, acquisitions and alliances -- Strategy in action -- Glossary -- Index of names -- General index -- Publisher's acknowledgements.

ISBN: 9781292017211 (Print)

LCCN: 2014029518

Subjects--Topical Terms:
Business planning.
Strategic planning.
Business planning--Case studies.
Strategic planning--Case studies.

LC Class. No.: HD30.28 / .J6495 2015

Dewey Class. No.: 658.4/012