Sales Enablement : Tools and Techniques for Modern Sales Organization

Kilian, Dietmar

Sales Enablement : Tools and Techniques for Modern Sales Organization by Dietmar Kilian, Peter Mirski, Britta Lorenz - 1st ed 2023 - 1 recurso en línea - Business Guides on the Go 2731-4766 .

This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage. The focus is on the sales enablement process as a holistic framework concept. It forms the infrastructure that ensures efficient cooperation between all areas of the company. The book explains the alignment of all goals, motivations, thought patterns, actions and campaigns in relation to the needs of the customer. In addition, it shows the most promising methods and approaches and how the practical start of sales enablement can look like. The book is aimed at managers and all who deal with sales strategies. .

9783658403652

10.1007/978-3-658-40365-2 doi


Servicio al cliente

HF5415.5 / 2023 EB