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Chances and Challenges of Digital Management : Proceedings of the International Scientific-Practical Conference (ISPC 2022) edited by Richard C. Geibel, Shalva Machavariani - 1st ed 2023 - 1 recurso en línea - Springer Proceedings in Business and Economics 2198-7254 . - Springer Proceedings in Business and Economics, .

This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent technological advances, and addresses further marketing perspectives. The topics covered include digitalization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics.

ISBN: 9783031456015

Standard No.: 10.1007/978-3-031-45601-5 doi

Subjects--Topical Terms:
Tecnología de la información--Congresos y asambleas

LC Class. No.: HD30.2 / 2023 EB