Eurasian Business Perspectives : Proceedings of the 29th Eurasia Business and Economics Society Conference
Eurasian Business Perspectives : Proceedings of the 29th Eurasia Business and Economics Society Conference
edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Sofia Vale
- 1st ed. 2021.
- 1 recurso en línea
- Eurasian Studies in Business and Economics 16/2 2364-5075 .
This book gathers selected theoretical and empirical papers from the 29th Eurasia Business and Economics Society (EBES) Conference, held in Lisbon, Portugal. Covering diverse areas of business and management in various geographic regions, it highlights the latest research on human resources, management and marketing, among other topics. It also includes related studies that address marketing and management-relevant aspects such as the impact of supervisor support on employee performance through work engagement, the standardization of global logistics business operations, elements to support long-term B2B communication, and omni-channel strategies in the Marketing 4.0 paradigm.
9783030650858
10.1007/978-3-030-65085-8 doi
HF5549-5549.5 / 2021 EB
This book gathers selected theoretical and empirical papers from the 29th Eurasia Business and Economics Society (EBES) Conference, held in Lisbon, Portugal. Covering diverse areas of business and management in various geographic regions, it highlights the latest research on human resources, management and marketing, among other topics. It also includes related studies that address marketing and management-relevant aspects such as the impact of supervisor support on employee performance through work engagement, the standardization of global logistics business operations, elements to support long-term B2B communication, and omni-channel strategies in the Marketing 4.0 paradigm.
9783030650858
10.1007/978-3-030-65085-8 doi
HF5549-5549.5 / 2021 EB