Marketing in travel and tourism

Middleton, Victor T. C.

Marketing in travel and tourism Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod. - 4th ed. - Amsterdam ; Boston ; London Butterworth-Heinemann 2009 - 1 recurso electrónico (xxv , 502 p.) : col. ill. ; 27 cm.

Includes bibliographical references (p. 487-491) and index.

9780750686938 0750686936

2008054448

GBA8D8777 bnb 014-85229 bnb GBA-8D877 bnb

014852298 Uk


Tourism--Marketing.

G155.A1 / M475 2009

910.68/8