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Sarstedt, Marko

A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics by Marko Sarstedt, Erik Mooi - 3rd ed. 2019 - Berlin, Heidelberg Springer Berlin Heidelberg Imprint, Springer 2019 - 1 recurso en línea - Springer eBooks Springer Texts in Business and Economics, 2192-4333 .


Modo de acceso: World Wide Web

ISBN: 9783662567074

Standard No.: 10.1007/978-3-662-56707-4 doi

Subjects--Topical Terms:
Marketing
Management
Statistics
Marketing
Management.
Statistics for Business/Economics/Mathematical Finance/Insurance.
Negocios

Index Terms--Genre/Form:
Libros electrónicos
Recursos electrónicos

Dewey Class. No.: 658.8