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Kucuk, S. Umit

Brand Hate : Navigating Consumer Negativity in the Digital World by S. Umit Kucuk - 2nd ed. 2019 - Cham Springer International Publishing Imprint, Palgrave Macmillan 2019 - 1 recurso en línea - Springer eBooks .


Modo de acceso: World Wide Web

ISBN: 9783030003807

Standard No.: 10.1007/978-3-030-00380-7 doi

Subjects--Topical Terms:
Motivation research (Marketing)
Customer relations-Management
Public relations
Internet marketing
Industrial management
Emotions
Consumer Behavior.
Customer Relationship Management.
Corporate Communication/Public Relations.
Online Marketing/Social Media.
Media Management.
Emotion.
Negocios

Index Terms--Genre/Form:
Libros electrónicos
Recursos electrónicos

Dewey Class. No.: 658.8342