Restaurant Chains in China : The Dilemma of Standardisation versus Authenticity

Zeng, Guojun

Restaurant Chains in China : The Dilemma of Standardisation versus Authenticity by Guojun Zeng, Henk J. de Vries, Frank M. Go - Singapore Springer Singapore Imprint, Palgrave Macmillan 2019 - 1 recurso en línea - Springer eBooks .


Modo de acceso: World Wide Web

9789811309861

10.1007/978-981-13-0986-1 doi


Tourism
Globalization
Tourism Management.
Globalization.
Emerging Markets/Globalization.
Negocios


Libros electrónicos
Recursos electrónicos

338.4791