Vista normal Vista MARC Vista ISBD

Rajagopal

Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making by Rajagopal - Cham Springer International Publishing Imprint,Palgrave Macmillan 2019 - 1 recurso en línea XXI, 277 p. 16 il., 1 il. col - Springer eBooks .


Modo de acceso: World Wide Web

ISBN: 9783030119119

Standard No.: 10.1007/978-3-030-11911-9 doi

Subjects--Topical Terms:
Marketing
Leadership
Negocios

Index Terms--Genre/Form:
Libros electrónicos
Recursos electrónicos

Dewey Class. No.: 658.8