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Case Studies on Social Marketing: A Global Perspective edited by M. Mercedes Galan-Ladero, Helena M. Alves - Cham Springer International Publishing Imprint,Springer 2019 - 1 recurso en línea XIII, 252 p. 35 illus - Springer eBooks Management for Professionals 2192-8096 .


Modo de acceso: World Wide Web

ISBN: 9783030048433

Standard No.: 10.1007/978-3-030-04843-3 doi

Subjects--Topical Terms:
Marketing
Nonprofit organizations
Social responsibility of busines
Entrepreneurship
Negocios

Index Terms--Genre/Form:
Libros electrónicos
Recursos electrónicos

Dewey Class. No.: 658.8