Customer Engagement in Theory and Practice: A Marketing Management Perspective

Zyminkowska, Katarzyna

Customer Engagement in Theory and Practice: A Marketing Management Perspective by Katarzyna Zyminkowska - Cham Springer International Publishing Imprint,Palgrave Pivot 2019 - 1 recurso en línea XIX, 159 p. 45 il., 22 il. col - Springer eBooks .


Modo de acceso: World Wide Web

9783030116774

10.1007/978-3-030-11677-4 doi


Customer relations-Management
Motivation research (Marketing)
Organization
Internet marketing
Project management
Negocios


Libros electrónicos
Recursos electrónicos

658.812