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Eisend, Martin

Research Methodology in Marketing : Theory Development, Empirical Approaches and Philosophy of Science Considerations by Martin Eisend, Alfred Kuss - Cham Springer International Publishing Imprint, Springer 2019 - 1 recurso en línea IX, 238 p. 65 illus., 1 illus. in color


Modo de acceso: World Wide Web

ISBN: 9783030107949

Subjects--Topical Terms:
Marketing
Research-Moral and ethical aspec
Sociology-Research
Negocios

Index Terms--Genre/Form:
Libros electrónicos
Recursos electrónicos

Dewey Class. No.: 658.8