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Finding New Ways to Engage and Satisfy Global Customers : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) edited by Patricia Rossi, Nina Krey - Cham Springer International Publishing Imprint, Springer 2019 - 1 recurso en línea XLVII, 956 p. 62 illus., 17 illus. in color - Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2363-6165 .


Modo de acceso: World Wide Web

ISBN: 9783030025687

Subjects--Topical Terms:
Motivation research (Marketing)
Customer relations-Management
Internet marketing
Negocios

Index Terms--Genre/Form:
Libros electrónicos
Recursos electrónicos

Dewey Class. No.: 658.8342