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Candelo, Elena

Marketing Innovations in the Automotive Industry : Meeting the Challenges of the Digital Age by Elena Candelo - Cham Springer International Publishing Imprint, Springer 2019 - 1 recurso en línea XXV, 192 p. 2 il., 1 il. col - Springer eBooks International Series in Advanced Management Studies 2366-8814 .


Modo de acceso: World Wide Web

ISBN: 9783030159993

Standard No.: 10.1007/978-3-030-15999-3 doi

Subjects--Topical Terms:
Automobile industry and trade
Marketing
Management
Information technology
Engineering economy
Negocios

Index Terms--Genre/Form:
Libros electrónicos
Recursos electrónicos

Dewey Class. No.: 338.476292