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Advances in National Brand and Private Label Marketing : Sixth International Conference, 2019 edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen - Cham Springer International Publishing Imprint, Springer 2019 - 1 recurso en línea XI, 206 p. 18 il., 7 il. col - Springer eBooks Springer Proceedings in Business and Economics 2198-7246 .


Modo de acceso: World Wide Web

ISBN: 9783030189112

Standard No.: 10.1007/978-3-030-18911-2 doi

Subjects--Topical Terms:
Marketing
Applied psychology
E -- business
Trade
Leadership
Negocios

Index Terms--Genre/Form:
Libros electrónicos
Recursos electrónicos

Dewey Class. No.: 658.8