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Social Marketing in Action : Cases from Around the World edited by Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil - Cham Springer International Publishing Imprint,Springer 2019 - 1 recurso en línea XXIX, 462 p. 76 il., 72 il. col - Springer eBooks Springer Texts in Business and Economics 2192-4333 .


Modo de acceso: World Wide Web

ISBN: 9783030130206

Standard No.: 10.1007/978-3-030-13020-6 doi

Subjects--Topical Terms:
Motivation research (Marketing)
Market research
Management -- Study and teaching

Index Terms--Genre/Form:
Libros electrónicos
Recursos electrónicos

Dewey Class. No.: 658.8342