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Du Cros, Hilary.

Cultural tourism Hilary du Cros and Bob McKercher - Second Edition - xiii, 269 pages il. 25 cm

Bob McKercher is the first author listed on the title page of the previous edition

Includes bibliographical references and index.

SECTION A: Setting the context -- Defining cultural tourism -- Challenges in achieving sustainable cultural tourism -- Issues, benefits, risks and costs -- SECTION B: Cultural assets. Cultural heritage management principles and practice (with special reference to World Heritage) -- Tangible cultural heritage -- Intangible cultural heritage and creative arts -- SECTION C: Tourism, the tourist and stakeholders. How tourism works -- The cultural tourism market: a cultural tourism typology -- Tourism attraction system, markers and gatekeepers -- SECTION D: Products. Cultural tourism products -- Assessing product potential -- Market appeal/Robusticity matrix: a site specific auditing tool -- SECTION E: Operationalization. Framework for understanding what is necessary for a successful attraction -- Applying planning and management frameworks -- Experience creation.

ISBN: 9780415833967 (Hbk)

LCCN: 2014021328

Subjects--Topical Terms:
Heritage tourism.
Turismo

LC Class. No.: G156.5.H47 / M35 2015

Dewey Class. No.: 910.68