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Yamazaki, Katsuo

Japanese Global Strategy : Overseas Operations and Global Marketing by Katsuo Yamazaki - London Palgrave Macmillan UK Palgrave Macmillan 2019 - 1 recurso en línea - Springer eBooks .

This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today’s business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company’s corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically.


Modo de acceso: World Wide Web

ISBN: 9781137497383

Standard No.: 10.1057/978-1-137-49738-3 doi

Subjects--Topical Terms:
International business enterprises
Asia--Economic conditions
Leadership
Asia-Economic conditions
Negocios

Index Terms--Genre/Form:
Libros electrónicos
Recursos electrónicos

LC Class. No.: D2746.5 / .Y36 2019 EB

Dewey Class. No.: 338.7095