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Sinnig, Julia,

The role of origin of fame in influencer branding : a comparative analysis of German and Russian consumers Julia Sinnig ; with a foreword by Univ.-Prof. Dr. Christoph Burmann - 1 online resource (334 pages)

Includes bibliographical references

ISBN: 365827543X

Subjects--Topical Terms:
Consumers' preferences---Germany

Index Terms--Genre/Form:
Electronic books

LC Class. No.: HF5415.55 / .S56 2020 EB

Dewey Class. No.: 339.47