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Nimmermann, Frederic,

Congruency, expectations and consumer behavior in digital environments Frederic Nimmermann - 1 online resource (226 pages) illustrations - Handel und Internationales Marketing Retailing and International Marketing .

Includes bibliographical references

ISBN: 3658284218

Subjects--Topical Terms:
Consumer behavior

Index Terms--Genre/Form:
Electronic books

LC Class. No.: HF5415.32 / .N56 2020 EB

Dewey Class. No.: 658.8342