Detalles MARC
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04300nam a22003735i 4500 |
| 001 - NÚMERO DE CONTROL |
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11109 |
| 003 - IDENTIFICADOR DEL NÚMERO DE CONTROL |
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ES-VaUE |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
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20210628183240.0 |
| 006 - CÓDIGOS DE INFORMACIÓN DE LONGITUD FIJA--CARACTERÍSTICAS DEL MATERIAL ADICIONAL |
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| 007 - CAMPO FIJO DE DESCRIPCIÓN FÍSICA--INFORMACIÓN GENERAL |
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cr nn 008mamaa |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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200911s2020 gw | s |||| 0|eng d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9783030479138 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
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| Centro/agencia modificador |
UNAV |
| Lengua de catalogación |
spa |
| Centro/agencia transcriptor |
UEV |
| 050 ## - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
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| Número de clasificación |
HF5415.1265 |
| Número de documento/Ítem |
.W57 2020 EB |
| 082 04 - NÚMERO DE LA CLASIFICACIÓN DECIMAL DEWEY |
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| Número de clasificación |
658 |
| Número de edición |
23 |
| 100 1# - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
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| Nombre de persona |
Wirtz, Bernd W. |
| 245 10 - MENCIÓN DE TÍTULO |
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| Título |
Media Management : |
| Resto del título |
Strategy, Business Models and Case Studies |
| Mención de responsabilidad, etc. |
by Bernd W. Wirtz |
| 250 ## - MENCIÓN DE EDICIÓN |
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| Mención de edición |
2nd ed |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
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| Lugar de publicación, distribución, etc. |
Cham |
| Nombre del editor, distribuidor, etc. |
Springer International Publishing |
| Fecha de publicación, distribución, etc. |
2020 |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
1 recurso en línea (X, 319 p.) |
| 336 ## - TIPO DE CONTENIDO |
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| Fuente |
rdacontent |
| Término de tipo de contenido |
Texto (visual) |
| Código de tipo de contenido |
txt |
| 337 ## - TIPO DE MEDIO |
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| Fuente |
rdamedia |
| Nombre/término del tipo de medio |
electrónico |
| Código del tipo de medio |
c |
| 338 ## - TIPO DE SOPORTE |
|---|
| Fuente |
rdacarrier |
| Nombre/término del tipo de soporte |
recurso electrónico |
| Código del tipo de soporte |
cr |
| 490 0# - MENCIÓN DE SERIE |
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| Mención de serie |
Springer eBooks |
| 490 0# - MENCIÓN DE SERIE |
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| Mención de serie |
Springer Texts in Business and Economics |
| 505 0# - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
Foundations of media management -- Characteristics of media management -- Value-creation systems of media enterprises -- Functions of media management -- Business models and value creation in the newspaper and magazine market 126 -- Business models and value creation in the book market -- Business models and value creation in in the movie market -- Business models and value creation in in the TV market -- Business models and value creation in the radio market -- Business models and value creation in the music market -- Business models and value creation in the music market.-Business models and value creation in the Internet market -- International media management -- Integrated media conglomerates and cross-media -- Case Studies |
| 520 ## - SUMARIO, ETC. |
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| Sumario, etc. |
This textbook offers business, communication, journalism and media science students an introduction to media management. It covers a broad range of topics, including the management of print and audio-visual media as well as digital media outlets. Adopting a structured analysis approach, it compares different sectors of the media industry, with a particular focus on business models in media management. It also features case studies, including on Google, iTunes and Craigslist, to provide readers with hands-on, practical examples of media management, while review questions at the end of each chapter help them understand the content discussed. Given its scope, the book will appeal to undergraduates and graduates of (media) management, communication science and business administration, as well as practitioners. "Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice." Dr. Hubert Burda, Publisher and Managing Corporate Partner of Hubert Burda Media Holding KG "The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior." The textbook "Media Management" stays abreast of changes and covers this topic on a well-founded and comprehensive basis. It makes a valuable contribution to theory and practice in media management and is highly recommendable to media managers." Christoph Mohn, Chairman of the Supervisory Board, Bertelsmann AG "The world of media is full of challenges and dynamic conditions for its field. The dynamic of this market is accelerated even more by new digital technologies and ongoing globalization. This book "Media Management" is an absolute "must have" for everyone who wants to know more about the basics, conditions and requirements of modern media management. The analytical clearness and structure make this publication highly relevant for students, but also for managers." Urs Rohner, Chairman of the Board of Directors, Credit Suisse Group AG |
| 538 ## - NOTA DE DETALLES DEL SISTEMA |
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| Nota de detalles del sistema |
Forma de acceso: World Wide Web |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| 9 (RLIN) |
511906 |
| Término de materia o nombre geográfico como elemento de entrada |
Management. |
| 710 2# - PUNTO DE ACCESO ADICIONAL--NOMBRE DE ENTIDAD CORPORATIVA |
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| Nombre de entidad corporativa o nombre de jurisdicción como elemento de entrada |
SpringerLink |
| 856 40 - LOCALIZACIÓN Y ACCESO ELECTRÓNICOS |
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| Identificador Uniforme del Recurso |
https://go.openathens.net/redirector/universidadeuropea.es?url=http://doi.org/10.1007/978-3-030-47913-8 |
| Nota pública |
Acceso a este recurso digital (usuarios Universidad Europea de Valencia) |
| 942 ## - ELEMENTOS DE PUNTO DE ACCESO ADICIONAL (KOHA) |
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| Fuente del sistema de clasificación o colocación |
Library of Congress Classification |
| Tipo de ítem Koha |
LIBRO-E NO PRÉSTAMO |
| 998 ## - DATOS ESTADÍSTICOS |
|---|
| Tipo de materia |
E-book |