Detalles MARC
| 000 -CABECERA |
|---|
| campo de control de longitud fija |
05043nam a22003615i 4500 |
| 001 - NÚMERO DE CONTROL |
|---|
| campo de control |
238570 |
| 003 - IDENTIFICADOR DEL NÚMERO DE CONTROL |
|---|
| campo de control |
ES-VaUE |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
|---|
| campo de control |
20240701184206.0 |
| 006 - CÓDIGOS DE INFORMACIÓN DE LONGITUD FIJA--CARACTERÍSTICAS DEL MATERIAL ADICIONAL |
|---|
| campo de control de longitud fija |
a||||fo|||| 00| 0 |
| 007 - CAMPO FIJO DE DESCRIPCIÓN FÍSICA--INFORMACIÓN GENERAL |
|---|
| campo de control de longitud fija |
cr nn 008mamaa |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
|---|
| campo de control de longitud fija |
230620s2023 gw | o |||| 0|eng d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
|---|
| Número Internacional Estándar del Libro |
9783658412395 |
| 024 7# - IDENTIFICADOR DE OTROS ESTÁNDARES |
|---|
| Número estándar o código |
10.1007/978-3-658-41239-5 |
| Fuente del número o código |
doi |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
|---|
| Centro catalogador/agencia de origen |
ES-VaUEC |
| Lengua de catalogación |
spa |
| Centro/agencia transcriptor |
ES-VaUEC |
| Centro/agencia modificador |
ES-VaUE |
| 050 #4 - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
|---|
| Número de clasificación |
HF5410 |
| Número de documento/Ítem |
2023 EB |
| 100 10 - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
|---|
| Nombre de persona |
Becker, Roman A. |
| Término indicativo de función/relación |
autor |
| Código de función/relación |
http://id.loc.gov/vocabulary/relators/aut |
| 9 (RLIN) |
518860 |
| 245 10 - MENCIÓN DE TÍTULO |
|---|
| Título |
FANOMICS® : |
| Resto del título |
Turn Customers into Fans and Profit from it |
| Mención de responsabilidad, etc. |
by Roman Becker, Gregor Daschmann |
| 250 ## - MENCIÓN DE EDICIÓN |
|---|
| Mención de edición |
1st ed 2023 |
| 264 #1 - PRODUCCIÓN, PUBLICACIÓN, DISTRIBUCIÓN, FABRICACIÓN Y COPYRIGHT |
|---|
| Producción, publicación, distribución, fabricación y copyright |
Wiesbaden |
| Fecha de producción, publicación, distribución, fabricación o copyright |
2023 |
| Nombre del de productor, editor, distribuidor, fabricante |
Springer International Publishing |
| 300 00 - DESCRIPCIÓN FÍSICA |
|---|
| Extensión |
1 recurso en línea |
| 336 ## - TIPO DE CONTENIDO |
|---|
| Término de tipo de contenido |
texto |
| Código de tipo de contenido |
txt |
| Fuente |
rdacontent |
| 337 ## - TIPO DE MEDIO |
|---|
| Nombre/término del tipo de medio |
electrónico |
| Código del tipo de medio |
c |
| Fuente |
rdamedia |
| 338 ## - TIPO DE SOPORTE |
|---|
| Nombre/término del tipo de soporte |
recurso electrónico |
| Código del tipo de soporte |
cr |
| Fuente |
rdacarrier |
| 490 0# - MENCIÓN DE SERIE |
|---|
| Mención de serie |
Future of Business and Finance |
| Número Internacional Normalizado para Publicaciones Seriadas |
2662-2475 |
| 505 0# - NOTA DE CONTENIDO CON FORMATO |
|---|
| Nota de contenido con formato |
Chapter 1 The Fan Principle: Fans and Fan Customers -- 1.1 What it is about -- 1.2 What is a fan? -- 1.3 From Fan Principle to FANOMICS: What is a Fan Customer? -- 1.4 The FANOMICS Basis: The Fan Indicator -- 1.5 The Fan Rate as a KPI -- 1.6 The Fan Portfolio -- 1.7 Bibliography -- Chapter 2 The value of fan customers -- 2.1 The fan as a growth driver -- 2.2 Fans and Market Penetration: Growth with existing customers in existing business -- 2.3 Fans and Market development: Growth through the acquisition of new customers in existing business -- 2.4 Fans and product development: Growth with existing customers through expansion of the product range -- 2.5 Fans and product diversification: Growth by attracting new customers for new products -- 2.6 Summary: The Fan Rate as the central growth factor -- 2.7 Increasing customer value through FANOMICS -- 2.8 Bibliography -- Chapter 3 FANOMICS - The Economics of the Fan Principle -- 3.1 Focus generates identification -- 3.2 Orchestration creates perceived uniqueness -- 3.3 Definition of FANOMICS -- 3.4 Example VI: ALDI South - the simple principle -- 3.5 Examples VII: Miele - Orchestration of performance and communication -- 3.6 FANOMICS: From development to implementation -- 3.7 Bibliography -- Chapter 4 How do I really turn customers into fans? -- 4.1 Positioning -- 4.2 Orchestration -- 4.3 Employees as Fan Makers -- 4.4 Customer value-based control -- 4.5 Bibliography -- Chapter 5 FANOMICS: More than controlling relationship quality -- 5.1 Customer value-based segmentation with the Fan Portfolio -- 5.2 FANOMICS as an instrument for efficient new customer acquisition -- 5.3 Dovetailing of NPS and FANOMICS to form "NPSplus Insights" -- 5.4 Bibliography -- Chapter 6 Success Factors of FANOMICS -- 6.1 Building awareness and acceptance -- 6.2 Validation of success effectiveness by measuring the customer value of Fans -- 6.3 Continuous measurement and goal systems for managing success -- 6.4 Bibliography. . |
| 520 ## - SUMARIO, ETC. |
|---|
| Sumario, etc. |
Every company wants to turn its customers into true and lifelong fans. In this book, Roman Becker and Gregor Daschmann, the discoverers of the Fan Principle and FANOMICS, demonstrate how this can be actually accomplished. They transfer the mechanisms of fan relationships from sports, music, and art to those between companies and customers. What turns a customer into a "fan" customer? How are these identified? And how can the Fan Rate be managed and even increased? This book provides answers to all these questions. Based on surveys and interviews with more than 100,000 respondents, it becomes clear that fans have the highest customer value and therefore contribute significantly to the economic success of a company. However, in order to win fan customers and increase these numbers, a complete rethinking of customer relationship management and a departure from the customary key performance indicators is necessary. Taking this path is extremely worthwhile. Fan customers have an emotional connection to their provider and form a new, reliable "currency" - both as direct buyers and as active ambassadors. This a must-read for all business decision-makers who want to improve the quality of their customer relationships, while saving money and achieving more than just short-term success. From the contents: - Definition of fan customers and what "emotional customer loyalty" means - Distinct value of the fan customer as a value-added partner and ambassador - FANOMICS as a management program in customer relationship management - Concrete suggestions for implementing the FANOMICS - Best practices and illustrative examples of tops and flops from the business world Visit the website www.fanomics.de for more information. |
| 988 ## - NOTA LOCAL 598 |
|---|
| Nota local 598 (boletines) |
Springer_Business_2023 |
| 650 #7 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Fuente del encabezamiento o término |
embne |
| 9 (RLIN) |
6518 |
| Término de materia o nombre geográfico como elemento de entrada |
Marketing |
| 700 ## - PUNTO DE ACCESO ADICIONAL--NOMBRE DE PERSONA |
|---|
| 9 (RLIN) |
518861 |
| Nombre de persona |
Daschmann, Gregor |
| Término indicativo de función/relación |
autor |
| 856 40 - LOCALIZACIÓN Y ACCESO ELECTRÓNICOS |
|---|
| Identificador Uniforme del Recurso |
https://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-658-41239-5 |
| Nota pública |
Acceso a este recurso digital (usuarios Universidad Europea de Valencia) |
| 942 ## - ELEMENTOS DE PUNTO DE ACCESO ADICIONAL (KOHA) |
|---|
| Fuente del sistema de clasificación o colocación |
Library of Congress Classification |
| Tipo de ítem Koha |
LIBRO-E NO PRÉSTAMO |
| 998 ## - DATOS ESTADÍSTICOS |
|---|
| Fecha de catalogación |
07/2024 |
| Tipo de materia |
E-book |
| Catalogador |
JUAN DOMÍNGUEZ |
| Catalogado |
Sí |