Detalles MARC
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04373nam a22003735i 4500 |
| 001 - NÚMERO DE CONTROL |
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238824 |
| 003 - IDENTIFICADOR DEL NÚMERO DE CONTROL |
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ES-VaUE |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
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20240405135102.0 |
| 006 - CÓDIGOS DE INFORMACIÓN DE LONGITUD FIJA--CARACTERÍSTICAS DEL MATERIAL ADICIONAL |
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| 007 - CAMPO FIJO DE DESCRIPCIÓN FÍSICA--INFORMACIÓN GENERAL |
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| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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231227s2023 gw | o |||| 0|eng d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9783658422271 |
| 024 7# - IDENTIFICADOR DE OTROS ESTÁNDARES |
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| Número estándar o código |
10.1007/978-3-658-42227-1 |
| Fuente del número o código |
doi |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
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| Centro catalogador/agencia de origen |
ES-VaUEC |
| Lengua de catalogación |
spa |
| Centro/agencia transcriptor |
ES-VaUEC |
| Centro/agencia modificador |
ES-VaUE |
| 050 #4 - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
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| Número de clasificación |
HF5415 |
| Número de documento/Ítem |
2023 EB |
| 100 1# - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
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| Nombre de persona |
Tintelnot, Claus |
| Término indicativo de función/relación |
autor |
| Código de función/relación |
aut |
| -- |
http://id.loc.gov/vocabulary/relators/aut |
| 9 (RLIN) |
518233 |
| 245 10 - MENCIÓN DE TÍTULO |
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| Título |
Integrated Product and Sales Management in B2B : |
| Resto del título |
Developing, Managing and Selling Technology Based Industrial Products Profitably |
| Mención de responsabilidad, etc. |
by Claus Tintelnot |
| 250 ## - MENCIÓN DE EDICIÓN |
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| Mención de edición |
1st ed 2023 |
| 264 #1 - PRODUCCIÓN, PUBLICACIÓN, DISTRIBUCIÓN, FABRICACIÓN Y COPYRIGHT |
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| Producción, publicación, distribución, fabricación y copyright |
Wiesbaden |
| Fecha de producción, publicación, distribución, fabricación o copyright |
2023 |
| Nombre del de productor, editor, distribuidor, fabricante |
Springer International Publishing |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
1 recurso en línea |
| 336 ## - TIPO DE CONTENIDO |
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| Término de tipo de contenido |
texto |
| Código de tipo de contenido |
txt |
| Fuente |
rdacontent |
| 337 ## - TIPO DE MEDIO |
|---|
| Nombre/término del tipo de medio |
electrónico |
| Código del tipo de medio |
c |
| Fuente |
rdamedia |
| 338 ## - TIPO DE SOPORTE |
|---|
| Nombre/término del tipo de soporte |
recurso electrónico |
| Código del tipo de soporte |
cr |
| Fuente |
rdacarrier |
| 490 0# - MENCIÓN DE SERIE |
|---|
| Mención de serie |
Springer |
| 505 0# - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
Strategic and organizational relationship - classification of product management and sales -- Product management -- Sales management -- Customer contact and sales conversation (sales psychology and customer experience). |
| 520 ## - SUMARIO, ETC. |
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| Sumario, etc. |
This book describes the advantages of a high level of integration between product and sales management. It explains how highly integrated product and sales management can be achieved. Claus Tintelnot depicts the classic organizational models and provides examples of how these can be supplemented, fundamentally adapted and supported by digitalization. Best and worst practice examples indicate where classic management fails and show how integrated management can do better. Managers can only act as role models for an integrated team if they share the same attitude to leadership and pursue a common strategy. Business goals that need to be achieved can only be shared by integrated product and sales management and one avoids employees being worn down by the hurdles caused by inter-departmental boundaries. The book is aimed at practitioners in the fields of corporate management, strategy, product management, sales and interested readers from other areas of the supply chain. Without an adequate supply chain and fitting communication to the customers, B2B businesses cannot be successful and profitable. Students of business administration, economics, industrial engineering, business engineering, computer science for IT/ OT and other engineering disciplines will have a worthwhile read as well. The content Strategic and organizational rational behind integrated product and sales management as well as its importance for corporate management Product management Sales management Relationships to customers and sales meetings with them - Sales psychology and customer experiences Dr. Claus Tintelnot is a strategy consultant at Tintelnot Strategy Consulting Partners (tintelnot-scp.com) with a focus on the Automation Industry and M&A Projects. His main occupation is serving as a university lecturer for sales management at the ISM (International School of Management). He also lectures product management and sales in B2B at the TH OWL (Technische Hochschule Ostwestfalen Lippe - a technical university of applied science) too. Claus Tintelnot spent 17 years with a leading manufacturer of automation technology and components as Head of Corporate Strategy and Project Management. Prior to that, he spent ten years with leading international management consulting firms as a consultant and later as a managing partner. In particular, he advised clients in the capital goods markets which demand technical expertise for developing strategies and sales successfully. In Japan and in the Middle East he managed sales companies as a managing director and as an interim manager. He has gained global experience in many European countries, the USA/Canada, China, India and many parts of Southeast Asia. |
| 988 ## - NOTA LOCAL 598 |
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| Nota local 598 (boletines) |
Springer_Business_2023 |
| 650 #7 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Fuente del encabezamiento o término |
embne |
| 9 (RLIN) |
6518 |
| Término de materia o nombre geográfico como elemento de entrada |
Marketing |
| 856 40 - LOCALIZACIÓN Y ACCESO ELECTRÓNICOS |
|---|
| Identificador Uniforme del Recurso |
https://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-658-42227-1 |
| Nota pública |
Acceso a este recurso digital (usuarios Universidad Europea de Valencia) |
| 942 ## - ELEMENTOS DE PUNTO DE ACCESO ADICIONAL (KOHA) |
|---|
| Fuente del sistema de clasificación o colocación |
Library of Congress Classification |
| Tipo de ítem Koha |
LIBRO-E NO PRÉSTAMO |
| Suprimir en OPAC |
No |
| 998 ## - DATOS ESTADÍSTICOS |
|---|
| Fecha de catalogación |
01/2024 |
| Tipo de materia |
E-book |
| Catalogador |
EMPAR CHAFER |
| Catalogado |
Sí |