Detalles MARC
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03992nam a22003015i 4500 |
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239502 |
| 003 - IDENTIFICADOR DEL NÚMERO DE CONTROL |
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ES-VaUE |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
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20240306114332.0 |
| 007 - CAMPO FIJO DE DESCRIPCIÓN FÍSICA--INFORMACIÓN GENERAL |
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cr nn 008mamaa |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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210928s2021 sz | o |||| 0|eng d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9783030782139 |
| 024 7# - IDENTIFICADOR DE OTROS ESTÁNDARES |
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| Número estándar o código |
10.1007/978-3-030-78213-9 |
| Fuente del número o código |
doi |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
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| Centro catalogador/agencia de origen |
ES-VaU |
| Lengua de catalogación |
spa |
| Centro/agencia transcriptor |
ES-VaU |
| Centro/agencia modificador |
ES-VaU |
| 050 #4 - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
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| Número de clasificación |
HD28-70 |
| Número de documento/Ítem |
2021 EB |
| 245 00 - MENCIÓN DE TÍTULO |
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| Título |
Current Trends and Issues in Internal Communication : |
| Resto del título |
Theory and Practice |
| Mención de responsabilidad, etc. |
edited by Linjuan Rita Men, Ana Tkalac Verčič |
| 250 ## - MENCIÓN DE EDICIÓN |
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| Mención de edición |
1st ed. 2021. |
| 264 #1 - PRODUCCIÓN, PUBLICACIÓN, DISTRIBUCIÓN, FABRICACIÓN Y COPYRIGHT |
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| Producción, publicación, distribución, fabricación y copyright |
Cham |
| Fecha de producción, publicación, distribución, fabricación o copyright |
2021 |
| Nombre del de productor, editor, distribuidor, fabricante |
Springer International Publishing |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extensión |
1 recurso en línea |
| 336 ## - TIPO DE CONTENIDO |
|---|
| Término de tipo de contenido |
texto |
| Código de tipo de contenido |
txt |
| Fuente |
rdacontent |
| 337 ## - TIPO DE MEDIO |
|---|
| Nombre/término del tipo de medio |
electrónico |
| Código del tipo de medio |
c |
| Fuente |
rdamedia |
| 338 ## - TIPO DE SOPORTE |
|---|
| Nombre/término del tipo de soporte |
recurso electrónico |
| Código del tipo de soporte |
cr |
| Fuente |
rdacarrier |
| 490 0# - MENCIÓN DE SERIE |
|---|
| Mención de serie |
New Perspectives in Organizational Communication |
| Número Internacional Normalizado para Publicaciones Seriadas |
2730-5341 |
| 505 0# - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
Chapter 1: Evolving Research and Practices in Internal Communication -- Chapter 2: Leaders as Communication Agents -- Chapter 3: Internal Public Segmentation for Effective Internal Issue Management -- Chapter 4: Internal Social Media, Emerging Technologies, and Internal Communication -- Chapter 5: Employee Advocates: Unlocking Their Power through Internal Communication -- Chapter 6: Employee Voice and Internal Listening: Towards Dialogue in the Workplace -- Chapter 7: Employee Activism and Internal Communication -- Chapter 8: Beyond Internal Corporate Social Responsibility Communication (ICSRC): Creating a Purposeful Organization -- Chapter 9: Enhancing Employee Well-being through Internal Communication -- Chapter 10: Internal Crisis Communication -- Chapter 11: Strategic Change Communications -- Chapter 12: Measuring and Evaluating Internal Communication -- Chapter 13: Internal Communication in a Cross-Cultural and Global Context -- Chapter 14: Closing Thoughts and Future Directions. |
| 520 ## - SUMARIO, ETC. |
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| Sumario, etc. |
This edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, internal issue management and crisis communication, employee activism, purposeful communication, leadership communication, internal CSR communication, cross-cultural/global internal communications, internal communication, and employee well-being. Within these topics, the chapters address the function of internal communications in contemporary times, the role of leaders, how to integrate emerging technologies, building an internal brand, and measuring the effectiveness of internal communication. This book will be a comprehensive source on internal communication, especially on its new theoretical development related to the emerging issues and trends, best practices, and future directions for research and practice. Linjuan Rita Men is Associate Professor of Public Relations at the University of Florida, USA. Her research interests include employee communication, leadership, relationship/reputation management, entrepreneurial communication, and emerging technologies. She has led-authored two books, Excellence in Internal Communication Management and Strategic Communications for Startups and Entrepreneurs in China. Ana Tkalac Verčič is Full Professor of Marketing Communications and Public Relations at the Faculty of Economics and Business, University of Zagreb, Croatia. She has authored, co-authored, and edited numerous books, including Public Relations Metrics: Research and Evaluation and Public Relations, the first Croatian textbook in the field. |
| 988 ## - NOTA LOCAL 598 |
|---|
| Nota local 598 (boletines) |
Springer_Business_2021 |
| 856 40 - LOCALIZACIÓN Y ACCESO ELECTRÓNICOS |
|---|
| Identificador Uniforme del Recurso |
https://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-78213-9 |
| Nota pública |
Acceso a este recurso digital (usuarios Universidad Europea de Valencia) |
| 942 ## - ELEMENTOS DE PUNTO DE ACCESO ADICIONAL (KOHA) |
|---|
| Fuente del sistema de clasificación o colocación |
Library of Congress Classification |
| Tipo de ítem Koha |
LIBRO-E NO PRÉSTAMO |