Managing startup enterprises in emerging markets, 2020: title page (Ananya Rajagopal) title page verso, etc. (Ananya Rajagopal is an industrial and systems engineer and has worked on doctoral research from EGADE Business School, Tecnologico de Monterrey, Department of Administrative Sciences, Mexico City Campus. She has ample experience in the financial industry since 2006. She has published several research papers in international journals of repute and contributed research works at international conferences including the Academy of Marketing Science, Academy of Management, Association for Consumer Research, and World Marketing Congress. She has also contributed many working papers. She has contributed many chapters in edited volumes published by Palgrave Macmillan, New York, and IGI Global, Hershey: PA. Ananya is adjunct professor at Anahuac University, Mexico City South Campus, and at Universidad La Salle, Mexico City Campus. Her areas of teaching and research are entrepreneurship, international marketing, industrial marketing, sales, brand management, and research methodology. She is reviewer of Journal of Transnational Management, Emerald Emerging Markets Case Studies, and International Journal of Business Competition and Growth. She is also working on developing various teaching tools for imparting applied managerial knowledge and skills in graduate management programs)