Advances in National Brand and Private Label Marketing : Seventh International Conference, 2020 / edited by Francisco J. Martinez-Lopez, Juan Carlos Gázquez-Abad, Els Breugelmans
Colaborador(es): Martinez-Lopez, Francisco J | Gázquez Abad, Juan Carlos | Breugelmans, Els | SpringerLink.
Tipo de material:
E-bookSeries (Springer eBooks); (Springer Proceedings in Business and Economics).Editor: Cham : Springer International Publishing, 2020Edición: 1st ed.Descripción: 1 recurso en línea (XV, 178 p.).ISBN: 9783030477646.Tema: Marketing
Clasificación CDD: 658.8 Recursos en línea: Acceso a este recurso digital (usuarios Universidad Europea de Valencia)
Resumen: This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|
LIBRO-E NO PRÉSTAMO
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Valencia Digital Acceso Electrónico (UEV) | Ciencias Sociales | HF5429 .A38 2020 EB (Navegar estantería(Abre debajo)) | Acceso electrónico |
Navegando Valencia Digital estanterías, Ubicación en estantería: Acceso Electrónico (UEV) Cerrar el navegador de estanterías (Oculta el navegador de estanterías)
| HF5416.5 .S74 2019 EB Market-Value Pricing : Definitions, Concepts, and Processes for Market-Value Centric Pricing | HF5417 2023 EB Active Price Management: Be a Price Maker, Not a Price Taker! | HF5428 2023 EB Intelligent Retail : The Future of Stationary Retail | HF5429 .A38 2020 EB Advances in National Brand and Private Label Marketing : Seventh International Conference, 2020 | HF5429 .C33 2020 EB Digitalization in the Luxury Fashion Industry : Strategic Branding for Millennial Consumers | HF5429 .P36 2019 EB Smart Retailing : Technologies and Strategies | HF5429 .P47 2019 EB Performance Management in Retail and the Consumer Goods Industry : Best Practices and Case Studies |
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?
Forma de acceso: World Wide Web
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