The Artification of Luxury Fashion Brands : Synergies, Contaminations, and Hybridizations / edited by Marta Massi, Alex Turrini
Colaborador(es): Massi, Marta | Turrini, Alex | SpringerLink.
Tipo de material:
E-bookSeries (Springer eBooks); (Palgrave Studies in Practice: Global Fashion Brand Management ).Editor: Cham : Springer International Publishing, 2020Edición: 1st ed.Descripción: 1 recurso en línea (XVII, 166 p.).ISBN: 9783030261214.Clasificación CDD: 658.8 Recursos en línea: Acceso a este recurso digital (usuarios Universidad Europea de Valencia)
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|
LIBRO-E NO PRÉSTAMO
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Valencia Digital Acceso Electrónico (UEV) | Ciencias Sociales | HD30.255 .A78 2020 EB (Navegar estantería(Abre debajo)) | Acceso electrónico |
1. When Fashion Met Arts: The Artification of Fashion Brands -- 2. Brunello Cucinelli, a humanistic approach to fashion -- 3. Trussardi and the art of promoting art -- 4. Gucci: Branding art or art branding? -- 5. Christian Dior: The Art of Haute Couture -- 6. Balenciaga, the Master of Haute Couture -- 7. Conclusion
Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products
Forma de acceso: World Wide Web
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