Art and Business Perspectives on Art-based Management / by Stefania Masè
Por: Masè, Stefania.
Colaborador(es): SpringerLink.
Tipo de material:
E-bookSeries (Springer eBooks); (International Series in Advanced Management Studies).Editor: Cham : Springer International Publishing, 2020Edición: 1st ed.Descripción: 1 recurso en línea (IX, 146 p.).ISBN: 9783030517694.Tema: Business
Clasificación CDD: 658 Recursos en línea: Acceso a este recurso digital (usuarios Universidad Europea de Valencia)
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|
LIBRO-E NO PRÉSTAMO
|
Valencia Digital Acceso Electrónico (UEV) | Ciencias Sociales | HD30.28 .M37 2020 EB (Navegar estantería(Abre debajo)) | Acceso electrónico |
INTRODUCTION -- PART I: A Definition of Art & Business -- Art & Business -- Systematic Literature Review in the Field of Art & Business -- PART II: A Detailed Analysis of the Main Lines of Research in Art & Business -- Art & Business A Relational Model -- Art & Corporate Social Responsibility -- Art & Communication -- Art & Cross-Cultural Business -- Art & Cross-Cultural Business -- Art & Consumer Perception -- DISCUSSION & CONCLUSION. .
Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study
Forma de acceso: World Wide Web
No hay comentarios en este titulo.
Haga clic en una imagen para verla en el visor de imágenes