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Luxury Tourism : Market Trends, Changing Paradigms, and Best Practices / edited by Roland Conrady, David Ruetz, Marc Aeberhard

Colaborador(es): Conrady, Roland | Ruetz, David | Aeberhard, Marc | SpringerLink.
Tipo de material: materialTypeLabelE-bookSeries (Springer eBooks); (Tourism, Hospitality & Event Management).Editor: Cham : Springer International Publishing, 2020Edición: 1st ed.Descripción: 1 recurso en línea.ISBN: 9783030598938.Tema: Turismo -- MarketingClasificación CDD: 338.4791 Recursos en línea: Acceso a este recurso digital (usuarios Universidad Europea de Valencia)Digital Resources
Contenidos:
Introduction -- Development of the macro environment of the (luxury) tourism market -- Analysis of the luxury phenomenon -- Behavioral explanations of luxury consumption -- Marketing management of luxury providers -- Luxury and the tourism offer -- Luxury relevance of selected megatrends in tourism -- Analysis, design and future perspectives of luxury features -- Case Studies and Best Practice Examples of Luxury Tourism -- Summary and outlook
Resumen: Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It shows how the concept of luxury has shifted from material to immaterial dimensions, and outlines new trends that will shape the luxury market in the future. The content includes carefully selected leading examples from the most important segments of the tourism market, along with concrete recommendations and best practices. Sharing unique insights, the book is a must-read for those working in the tourism industry, as well as lecturers and university students of tourism
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Existencias
Tipo de ítem Biblioteca actual Colección Signatura topográfica Estado Fecha de vencimiento Código de barras Reserva de ítems
LIBRO-E NO PRÉSTAMO LIBRO-E NO PRÉSTAMO Valencia Digital Acceso Electrónico (UEV) Ciencias Sociales HG4529 .L89 2020 EB (Navegar estantería(Abre debajo)) Acceso electrónico
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Introduction -- Development of the macro environment of the (luxury) tourism market -- Analysis of the luxury phenomenon -- Behavioral explanations of luxury consumption -- Marketing management of luxury providers -- Luxury and the tourism offer -- Luxury relevance of selected megatrends in tourism -- Analysis, design and future perspectives of luxury features -- Case Studies and Best Practice Examples of Luxury Tourism -- Summary and outlook

Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It shows how the concept of luxury has shifted from material to immaterial dimensions, and outlines new trends that will shape the luxury market in the future. The content includes carefully selected leading examples from the most important segments of the tourism market, along with concrete recommendations and best practices. Sharing unique insights, the book is a must-read for those working in the tourism industry, as well as lecturers and university students of tourism

Forma de acceso: World Wide Web

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