Digital Marketing : Strategy, implementation and practice / Dave Chaffey, Fiona Ellis Chadwick
Por: Chaffey, Dave, author..
Colaborador(es): Chadwick, Fiona, author..
Tipo de material:
Printed booksEditor: Hoboken, NJ : Pearson, 2022Edición: Eighth Edition.Descripción: 534 p. : il.; 25 cm.ISBN: 9781292400969.Tema: Internet marketing | Strategic planningClasificación CDD: 658.8/72 Resumen: "Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"-- Provided by publisher.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems | |
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LIBRO7
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Alameda Sala General (Valencia) | Ciencias Sociales | HF5415.1265 .C455 2022 (Navegar estantería(Abre debajo)) | Disponible | 9600084488 | |||
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LIBRO7
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Turia Colección General (Turia) | Ciencias Sociales | HF5415.1265 .C455 2022 (Navegar estantería(Abre debajo)) | Disponible | 9600084559 |
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"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"-- Provided by publisher.
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