International marketing / / Philip R. Cateora, Fellow, Academy of International Business, University of Colorado, John L. Graham, University of California, Irvine, R. Bruce Money, Brigham Young University.
Por: Cateora, Philip R, author..
Colaborador(es): Graham, John L, author. | Money, R. Bruce (Richard Bruce), author..
Tipo de material:
Printed booksEditor: New York : : McGraw Hill LLC,, [2023]Edición: Nineteenth Edition.Descripción: 710 pages : 26 cm.ISBN: 9781266148637.Tema: Export marketing | International business enterprisesClasificación CDD: 658.8/4 Resumen: "In this edition, The Landscape At the start of the last millennium, the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman times. At the start of the last century, the British military, merchants, and manufacturers dominated the seas and international commerce. Literally, the sun did not set on the British Empire. At the start of this century, the United States had surged past a faltering Japan to retake the lead in global commerce. The American domination of information technology has since been followed by the political upheaval of 9/11 and the economic shocks of 2001 and 2008. China started the 21st century as the largest military threat to the United States, and within a decade it had become a leading, though often difficult, trading partner. Now, as the 2020s are upon us, China's international influence grows while the United States cedes some global leadership under a nationalistic American president. Most would agree that Russia threatens global peace more than the rest"-- Provided by publisher.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|
LIBRO NO PRÉSTAMO
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Alameda Sala General (Valencia) | Ciencias Sociales | HF1416 .C375 2023 (Navegar estantería(Abre debajo)) | No prestable | 9610004859 | |||
LIBRO7
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Turia Colección General (Turia) | Ciencias Sociales | HF1416 .C375 2023 (Navegar estantería(Abre debajo)) | Disponible | 9610004868 |
Navegando Alameda estanterías, Ubicación en estantería: Sala General (Valencia) Cerrar el navegador de estanterías (Oculta el navegador de estanterías)
| HF1379 .S55 2005 Gestión administrativa del comercio internacional | HF1416 .B7318 2006 Marketing internacional | HF1416 .C18 2014 Marketing internacional | HF1416 .C375 2023 International marketing / | HF1416 .L53 2016 Marketing internacional : entorno y marketing internacional, plan de marketing internacional, selección de mercados exteriores, estrategias de forma de entrada, políticas de marketing-mix | HF1416 .M38 2017 Marketing internacional | HF1416 .R53 2024 Directivos sin fronteras : las diferencias culturales en los negocios internacionales |
"Previous editions © 2020, 2016, 2013, and 2011"--T.p. verso.
Includes indexes.
"In this edition, The Landscape At the start of the last millennium, the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman times. At the start of the last century, the British military, merchants, and manufacturers dominated the seas and international commerce. Literally, the sun did not set on the British Empire. At the start of this century, the United States had surged past a faltering Japan to retake the lead in global commerce. The American domination of information technology has since been followed by the political upheaval of 9/11 and the economic shocks of 2001 and 2008. China started the 21st century as the largest military threat to the United States, and within a decade it had become a leading, though often difficult, trading partner. Now, as the 2020s are upon us, China's international influence grows while the United States cedes some global leadership under a nationalistic American president. Most would agree that Russia threatens global peace more than the rest"-- Provided by publisher.
Ages 18+ McGraw Hill LLC
Grades 10-12 McGraw Hill LLC
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