Customer Behaviour in eCommerce : Case Studies from the Online Grocery Market / edited by Šárka Zapletalová, Halina Starzyczná
Tipo de material:
E-bookSeries (SpringerBriefs in Business, 2191-5490).Editor: Cham : Springer International Publishing, 2023Edición: 1st ed 2023.Descripción: 1 recurso en línea.ISBN: 9783031235740.Tema: Liderazgo
Recursos en línea: Acceso a este recurso digital (usuarios Universidad Europea de Valencia)
Resumen: Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies' strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|
LIBRO-E NO PRÉSTAMO
|
Valencia Digital Acceso Electrónico (UEV) | Ciencias Sociales | HD57.7 2023 EB (Navegar estantería(Abre debajo)) | Acceso electrónico | eBook16022137 |
Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies' strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.
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