B2B eCommerce : Basics, Business Models and Best Practices in Business-to-Business Online Trade / by Gerrit Heinemann
Por: Heinemann, Gerrit, autor
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Tipo de material: 
E-bookSeries (Springer).Editor: Wiesbaden : Springer International Publishing, 2023Edición: 1st ed 2023.Descripción: 1 recurso en línea.ISBN: 9783658385286.Tema: Comercio electrónicoRecursos en línea: Acceso a este recurso digital (usuarios Universidad Europea de Valencia)
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|
LIBRO-E NO PRÉSTAMO
|
Valencia Digital Acceso Electrónico (UEV) | Ciencias Sociales | HF5548.32 2023 EB (Navegar estantería(Abre debajo)) | Acceso electrónico | eBook16022206 |
Navegando Valencia Digital estanterías, Ubicación en estantería: Acceso Electrónico (UEV) Cerrar el navegador de estanterías (Oculta el navegador de estanterías)
| HF5548.2 .C43 2019 EB Understanding the Role of Business Analytics : Some Applications | HF5548.2 .I54 2020 EB Introduction to Modeling Sustainable Development in Business Processes : Theory and Case Studies | HF5548.2 .M63 2020 EB Modern Facility and Workplace Management Processes, Implementation and Digitalisation | HF5548.32 2023 EB B2B eCommerce : Basics, Business Models and Best Practices in Business-to-Business Online Trade | HF5548.32 2023 EB Innovation of Digital Economy : Cases from China | HF5548.32 2023 EB Digitalization, Technology and Global Business : How Technology is Shaping Value Creation Across Borders | HF5548.32 2023 EB How Digital Intelligence Drives Business Growth |
Basics of B2B eCommerce -- Special features of B2B eCommerce -- Business models in B2B eCommerce -- Best practices in B2B eCommerce -- Risks in B2B eCommerce. .
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered. The content · Basics of B2B eCommerce · Special features of B2B eCommerce · Business models in B2B eCommerce · Best Practices in B2B eCommerce · Risks in B2B eCommerce The author Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce and Head of the eweb Research Center at the Niederrhein University of Applied Sciences. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation
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