Innovation of Digital Economy : Cases from China / edited by Jianlin Zhang, Kezhen Ying, Kanliang Wang, Zhigang Fan, Ziyi Zhao
Tipo de material:
E-bookSeries (Management for Professionals, 2192-810X).Editor: Singapore : Springer International Publishing, 2023Edición: 1st ed 2023.Descripción: 1 recurso en línea.ISBN: 9789819917419.Tema: Comercio electrónico
Recursos en línea: Acceso a este recurso digital (usuarios Universidad Europea de Valencia)
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|
LIBRO-E NO PRÉSTAMO
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Valencia Digital Acceso Electrónico (UEV) | Ciencias Sociales | HF5548.32 2023 EB (Navegar estantería(Abre debajo)) | Acceso electrónico | eBook16022281 |
Navegando Valencia Digital estanterías, Ubicación en estantería: Acceso Electrónico (UEV) Cerrar el navegador de estanterías (Oculta el navegador de estanterías)
| HF5548.2 .I54 2020 EB Introduction to Modeling Sustainable Development in Business Processes : Theory and Case Studies | HF5548.2 .M63 2020 EB Modern Facility and Workplace Management Processes, Implementation and Digitalisation | HF5548.32 2023 EB B2B eCommerce : Basics, Business Models and Best Practices in Business-to-Business Online Trade | HF5548.32 2023 EB Innovation of Digital Economy : Cases from China | HF5548.32 2023 EB Digitalization, Technology and Global Business : How Technology is Shaping Value Creation Across Borders | HF5548.32 2023 EB How Digital Intelligence Drives Business Growth | HF5548.32 .A38 2020 EB Advances in digital marketing and eCommerce : First International Conference, 2020 |
Introduction to Digital Economy In China: Innovation to Practice -- Chapter One: Internet Brands and Digital Marketing -- Chapter Two: The Emergence and Growth of Digital Platform -- Chapter Three: Industrial Internet of Things -- Chapter Four: Digital Service -- Chapter Five: Data-Driven Business Model Innovation -- Chapter Six: Cross-Border E-commerce.
This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern, business model innovation, and digital transformation in digital era. The topic of cases varies from digital marketing and Internet brands, the growth of digital platforms, digital transformation and the industrial Internet of things, strategies for cross-border e-commerce companies, and business model innovation in digital era, etc. These cases stem from a diverse set of industry sectors, reporting on best practices and lessons learned. The book shows how organizations strive to find new ways to develop and create new paths to grow in a digital world and shares essential practical insights into digital economy. All cases are presented in a standardized structure in order to provide valuable insights and essential guidance for practitioners, scholars as well as general readers.
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