H2H Marketing: Case Studies on Human-to-Human Marketing / edited by Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas
Series (Springer Business Cases,, 2662-544X).Editor: Cham : Springer International Publishing, 2023Edición: 1st ed 2023.Descripción: 1 recurso en línea.ISBN: 9783031223938.Recursos en línea: Acceso a este recurso digital (usuarios Universidad Europea de Valencia)
Contenidos:
Resumen: H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
The New Pradigm: H2H Marketing -- H2H Mindset: The Basis -- H2H Management: Putting Trust and Brand in Focus -- Rethinking Operative Marketing: The H2H Process -- Finding Meaning in a Troubled World. .
| Tipo de ítem | Biblioteca actual | Signatura topográfica | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|
LIBRO-E NO PRÉSTAMO
|
Valencia Digital Acceso Electrónico (UEV) | HF5410-5417.5 2024 (Navegar estantería(Abre debajo)) | Acceso electrónico | eBook16022469 |
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The New Pradigm: H2H Marketing -- H2H Mindset: The Basis -- H2H Management: Putting Trust and Brand in Focus -- Rethinking Operative Marketing: The H2H Process -- Finding Meaning in a Troubled World. .
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
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