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Intangible Asset Gap in Global Competitiveness : Mapping and Responding to the New Economy / by Eskil Ullberg, Leif Edvinsson, Carol Yeh-Yun Lin

Por: Ullberg, Eskil, autor..
Series (SpringerBriefs in Business, 2191-5490).Editor: Cham : Springer International Publishing, 2021Edición: 1st ed. 2021.Descripción: 1 recurso en línea.ISBN: 9783030556662.Recursos en línea: Acceso a este recurso digital (usuarios Universidad Europea de Valencia)Digital Resources
Contenidos:
Chapter 1. Introduction -- Chapter 2. IC and long-term wealth creation - a national level perspective -- Chapter 3. IC & IA mapping enterprise level -- Chapter 4. Policy implications -- Chapter 5. Discussions of further dimensions -- Chapter 6. Strategic initiatives -- Chapter 7. Postscript.
Resumen: This book examines the role of intangible assets (IA) in companies and countries for achieving sustainable economic growth. The authors particularly focus on Sweden and other Nordic countries to analyse the IA gap using a systematized "IA metrics" approach. They also discuss the incentives needed for strategic investments into useful IA to gain national competitiveness from an economic, social and environmental policy perspective. The authors contend that despite the increasing importance of IA and intellectual capital (IC) in the economy, the current discussion has only been centered on intellectual property, which is one of the more prominent forms of intangibles. As this book demonstrates, IC and IA encompass wider dimensions of human, process, market, and renewal capital, among others. Featuring real case examples from Spotify, Minecraft and Izettle, this book offers a strategy for the resurrection of competitive advantage in the globalized economy and the advancement of some key United Nations Sustainable Development Goals (SDGs).
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LIBRO-E NO PRÉSTAMO LIBRO-E NO PRÉSTAMO Valencia Digital Acceso Electrónico (UEV) HF5601-5688 2021 EB (Navegar estantería(Abre debajo)) Acceso electrónico ebook6032052
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Chapter 1. Introduction -- Chapter 2. IC and long-term wealth creation - a national level perspective -- Chapter 3. IC & IA mapping enterprise level -- Chapter 4. Policy implications -- Chapter 5. Discussions of further dimensions -- Chapter 6. Strategic initiatives -- Chapter 7. Postscript.

This book examines the role of intangible assets (IA) in companies and countries for achieving sustainable economic growth. The authors particularly focus on Sweden and other Nordic countries to analyse the IA gap using a systematized "IA metrics" approach. They also discuss the incentives needed for strategic investments into useful IA to gain national competitiveness from an economic, social and environmental policy perspective. The authors contend that despite the increasing importance of IA and intellectual capital (IC) in the economy, the current discussion has only been centered on intellectual property, which is one of the more prominent forms of intangibles. As this book demonstrates, IC and IA encompass wider dimensions of human, process, market, and renewal capital, among others. Featuring real case examples from Spotify, Minecraft and Izettle, this book offers a strategy for the resurrection of competitive advantage in the globalized economy and the advancement of some key United Nations Sustainable Development Goals (SDGs).

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