Strategic Innovative Marketing and Tourism in the COVID-19 Era : 9th ICSIMAT Conference 2020 / edited by Androniki Kavoura, Stephen J Havlovic, Natalya Totskaya
Series (Springer Proceedings in Business and Economics, 2198-7254).Editor: Cham : Springer International Publishing, 2021Edición: 1st ed. 2021.Descripción: 1 recurso en línea.ISBN: 9783030661540.Recursos en línea: Acceso a este recurso digital (usuarios Universidad Europea de Valencia)
Resumen: This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world's leading research labs. In addition, the book brings together work from academia and industry.
| Tipo de ítem | Biblioteca actual | Signatura topográfica | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|
LIBRO-E NO PRÉSTAMO
|
Valencia Digital Acceso Electrónico (UEV) | HD21 2021 EB (Navegar estantería(Abre debajo)) | Acceso electrónico | ebook6032255 |
Total de reservas: 0
Navegando Valencia Digital estanterías, Ubicación en estantería: Acceso Electrónico (UEV) Cerrar el navegador de estanterías (Oculta el navegador de estanterías)
This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world's leading research labs. In addition, the book brings together work from academia and industry.
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