The Value of Luxury : An Emerging Perspective / by Beata Stępień
Por: Stępień, Beata, autor..
Series (Palgrave Advances in Luxury, 2662-107X).Editor: Cham : Springer International Publishing, 2021Edición: 1st ed. 2021.Descripción: 1 recurso en línea.ISBN: 9783030512187.Recursos en línea: Acceso a este recurso digital (usuarios Universidad Europea de Valencia)
| Tipo de ítem | Biblioteca actual | Signatura topográfica | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|
LIBRO-E NO PRÉSTAMO
|
Valencia Digital Acceso Electrónico (UEV) | HF5415.32-.34 2021 EB (Navegar estantería(Abre debajo)) | Acceso electrónico | ebook6032033 |
Navegando Valencia Digital estanterías, Ubicación en estantería: Acceso Electrónico (UEV) Cerrar el navegador de estanterías (Oculta el navegador de estanterías)
| HD30.2 2021 EB The Tech Executive Operating System : Creating an R&D Organization That Moves the Needle | HF5410-5417.5 2021 EB The Theory of the Marketing Firm : Responding to the Imperatives of Consumer-orientation | HD2340.782-2346.5 2021 EB The Two Sides of the Business Family : Governance and Strategy Across Generations | HF5415.32-.34 2021 EB The Value of Luxury : An Emerging Perspective | HD28-70 2021 EB The World's Future Crisis: Extractive Resources Depletion | HD2340.782-2346.5 2021 EB Thriving As a Minority-Owned Business in Corporate America : Building a Pathway to Success for Minority Entrepreneurs | HD28-70 2021 EB Topics of Family Business Governance : Insights on Structures, Strategies, and Executives |
1. Introduction -- 2. Value -- 3. Luxury supply side -- 4. Exploring luxury - research scope and methodology -- 5. Consumers' perception of luxury goods value - national context -- 6. Impact of socio-demographic, economic and psychographic consumer traits on luxury value perception - empirical findings -- 7. Who creates value of luxury goods within the value chain? - companies vs consumers' perspective.
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.
No hay comentarios en este titulo.