There's more to Murphy; Virtual Reality in the construction sector -- Orthopaedic Surgical Training with Virtual Reality: OySTeR-VR -- Innovation flows through VR for water utility -- Making training more effective with Shared VR: Lanes Group plc improves employee retention and reduces the costs of recruitment and training -- Heroes to meet in virtual reality; New media content remediation -- Use of Augmented and Virtual Reality for Enhancement of Aerospace Cabin and Cockpit Experience -- AR and VR to enrich Cultural Heritage and Retail experiences: ETT Case Studies and guiding principles Viarama: Virtual Reality for Good -- Use of Virtual Reality for Hazard Safety Training to Reduce High Risk and Significant Safety Incidents and Increase Training Engagement -- Stations AR Simulated Digital Twin -- US Air Force Weather Training Platform - use of Virtual Reality to Reduce Training and Equipment Maintenance Costs whilst Improving Operational Efficiency and Retention of US Air Force Personnel -- A Preeminent Digital Production Studio Collaborates with one of America's Most Innovative Universities to Explore the Use of Virtual Reality for Learning -- Virtual reality's role in improving student knowledge and engagement in the materials testing laboratory -- Bank of Ireland tests meetings in virtual reality -- How INVISTA's Transforming Manufacturing Training with Virtual Reality -- Use of virtual reality to support rapid upskilling of healthcare professionals during COVID19 pandemic -- Cost-effective and eco-friendly fire investigation training using photorealistic interactive room scale virtual reality.

This book presents a comprehensive collection of case studies on augmented reality and virtual realty (AR/VR) applications in various industries. Augmented reality and virtual reality are changing the business landscape, providing opportunities for businesses to offer unique services and experiences to their customers. The case studies provided in this volume explore business uses of the technology across multiple industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and video gaming. The book includes solutions of different maturities as well as those from startups to large enterprises thereby providing a thorough view of how augmented reality and virtual reality can be used in business.