Chinese Local New Luxury Brands in a Digitally Empowered Era : Cultivation, Transformation and Upgrading / by Hongbo Lai
Por: Lai, Hongbo, autor..
Editor: Singapore : Springer International Publishing, 2021Edición: 1st ed. 2021.Descripción: 1 recurso en línea.ISBN: 9789811621451.Recursos en línea: Acceso a este recurso digital (usuarios Universidad Europea de Valencia)
| Tipo de ítem | Biblioteca actual | Signatura topográfica | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|
LIBRO-E NO PRÉSTAMO
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Valencia Digital Acceso Electrónico (UEV) | HF3751-3868 2021 EB (Navegar estantería(Abre debajo)) | Acceso electrónico | ebook6032282 |
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| HF54.5-54.56 2021 EB XR Case Studies : Using Augmented Reality and Virtual Reality Technology in Business | HD30.28 2021 EB Capital, Systems, and Objects : The Foundation and Future of Organizations | HF5410-5417.5 2021 EB Cause-Related Marketing : Case Studies From a Global Perspective | HF3751-3868 2021 EB Chinese Local New Luxury Brands in a Digitally Empowered Era : Cultivation, Transformation and Upgrading | HD28-70 2021 EB Climate Risk and Business : New Challenges for Organizations | HF4999.2-6182 2021 EB Co-evolution Strategy Canvas | TS155-194 2021 EB Collaborative Logistics and Intermodality : Integration in Supply Chain Network Models and Solutions for Global Environments |
Chapter 1. Introduction -- Chapter 2. Conceptual framework -- Chapter 3. Connotation and mechanism -- Chapter 4. Cultivation methods of chinese local new luxury brands: a perspective of design driven innovation -- Chapter 5. Communication methods of chinese local new luxury brands: a perspective of digital media communication -- Chapter 6. Case studies -- Chapter 7. Conclusion and prospect -- Appendix -- Bibliography.
This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.
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