Advances in Digital Marketing and eCommerce : Second International Conference, 2021 / edited by Francisco J Martínez-López, David López López
Series (Springer Proceedings in Business and Economics, 2198-7254).Editor: Cham : Springer International Publishing, 2021Edición: 1st ed. 2021.Descripción: 1 recurso en línea.ISBN: 9783030765200.Recursos en línea: Acceso a este recurso digital (usuarios Universidad Europea de Valencia)
Resumen: This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as sser psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
| Tipo de ítem | Biblioteca actual | Signatura topográfica | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|
LIBRO-E NO PRÉSTAMO
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Valencia Digital Acceso Electrónico (UEV) | HF5415.1265 2021 EB (Navegar estantería(Abre debajo)) | Acceso electrónico | ebook6032285 |
Total de reservas: 0
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as sser psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
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